The best part about the wedding gown industry is that it is continuously evolving, which makes finding a wedding dress that suits your style and personality effortless. Luckily, we don’t live in an age when wedding dresses are expected to look a certain way. Today, we celebrate authenticity and encourage our brides to be bold, different, and true to themselves! With that in mind, every year designers create stunning wedding gowns ranging from classic and traditional to bold and modern, making finding your dream wedding dress simpler than ever.

Bridal Trends for 2023:

If one were able to sum up the bridal trends for the 2023 season in two words, it would be: “Reimagined Traditions.” Simply put, you should expect the coming season to be a homage to traditional bridal gowns; from ballgown wedding dresses to vintage lace wedding dresses, this season breathes new life into classic designs and silhouettes. Here are some of the note-worthy wedding gown trends for the 2023 bridal season:


Even though we foresee wedding dress trends to move in a more classic and traditional direction for the 2023 season, you should still expect to be pleasantly surprised by the modern touches and fabrics used to elevate these classic wedding dresses to unique bridal design status. The classic ballgown wedding dress is a style that will be forever part of the bridal world, but contemporary details, like asymmetrical necklines, bold lace appliques and unexpected fabrics are what bridge the gap between classic and modern. A perfect example of this Essense of Australia’s D3570, a classic satin ballgown with asymmetrical neckline and a high slit in her full skirt to add an extra wow-factor!

On the other side of the spectrum, romantic boudoir-inspired designs seem to be on everyone’s “must-try” list! The classically fitted wedding dress styles are given a sensual upgrade, with intricately designed exposed corsets, body-hugging silhouettes, and sheer, textured fabrics. These designs are tastefully sexy, whilst still being classically chic, making them the perfect choice for brides-to-be who want to embrace their curves and take a calculated, fashion-forward risk! If this seems to be up your alley, take a look at Essense of Australia’s D3374 – a romantic, layered lace mermaid wedding dress with sheer bodice and exposed boning.


When it comes to finding your wedding gown most brides search for finest details that speaks true to who they are, this can be the smallest touch that truly adds a personal flair to your wedding gown. This year is no different, as we see the return of the bow! Bows in all shapes and sizes are at the forefront of fine details in bridal design – we have seen small and dainty bows, soft and draped bows, and bows that are big, bold, and architectural in shape. In the early ’90s, the boldest of brides added a big bow to the back of their wedding dress, and thirty years later we see bridal bows reappearing bigger, bolder, and placed in a variety of different places on a wedding gown – waists, sleeves, straps, backs! It’s true – bows are back and better than ever before. If you are looking for something chic to add to your designer wedding dress, this is a sign to be bold and experiment with bows – just like Stella York does in her modern wedding dress, style 7341.


The belle and flared sleeves were staple pieces of the 70’s bridal fashion world, and even though they never fully disappeared from the wedding dress industry, we are seeing a definite dramatic revival coming in 2023! We are all very familiar with the classic fitted lace long sleeve wedding dresses that encapsulate true wedding tradition, but the belle sleeve and flared sleeve are the boho sisters of this classic design. Wedding gown designers are getting creative with unconventional fabrics and designs, and we are loving the marriage of old and new in this fashion-forward bridal trend.  


Bold botanical lace is the perfect way to add a touch of luxury to your wedding gown. Lace is a classic fabric with a long history that stretches back to the Middle Ages and beyond. It’s associated with royalty, aristocracy, and high-society ladies who wore it as part of their formal attire. Today, lace is still used as an embellishment in wedding dresses and other formalwear—but bold floral lace designs are reinventing how we think about lace.

A bold floral lace pattern is a great way to add some flair without being fussy or overbearing. We love how this particular pattern combines elements of classic lace with modern shapes and silhouettes. You can use this bold floral lace pattern in any number of ways—from creating an entire wedding dress out of the fabric (which would be stunning!) to using it as an accent piece on the bodice, or train of your wedding dress skirt. If you’re looking for an easy way to add some drama to your bridal look, this bold floral lace is sure to be just what you’re looking for! We absolutely adore how Madi Lane Bridal has used a bold yet delicate lily lace throughout Dune’s silhouette – isn’t she lovely?


There’s just something about saying “I do” in a shimmering wedding dress that comes alive when touched by light! Whether it’s sequins, embellishment or shimmering tulle, adding a bit of sparkle to your wedding dress is never a bad idea. For the upcoming bridal season, we foresee more brides celebrating their love with whole lot of sparkle! Delicately scattered, or completely enveloped, this is a bridal trend we predict will attract a lot of attention! If you have a penchant for all things sparkly Essense of Australia’s D3486 or Madi Lane Bridal’s Durie may just steal your bridal heart…

When it comes to wedding gowns, there are a lot of trends that come and go. But the one thing that’s stayed consistent? The importance of finding the perfect wedding dress for YOU! It doesn’t matter if you’re going for a traditional ball gown or something more modern and offbeat; when you find the right fit for you, it’ll make all the difference in how you look and feel. At Timeless Bridal Couture we pride ourselves on bringing South African brides the best in leading international bridal design. Each wedding dress is selected with YOU in mind, which is why we offer such a wide variety of wedding gown styles, price points and aim to ensure you have the most incredible experience during your bridal journey. Book your Exclusive Bridal Consultation with us to truly experience the best in bridal.